Tuesday, September 6, 2011

Philanthropy and Social Media

So many exciting things are happening with philanthropy and social media.  Already, businesses are combining the power of philanthropy with social media and the web to create philanthropic platforms that are user friendly.   Here are some of the top web corporations doing social good.

Twitter:  Who knew 150 character tweets could become such a powerful vehicle to the nonprofit sector?   One of the leaders behind this is Claire Diaz Ortiz, leader of social innovation at Twitter and helps with Hope 140.   She is best known for her development of the TWEET model- a framework to help organization's and individuals excel on Twitter and get the most out of it.   This model has helped nonprofits throughout the country use the power of Twitter in their social media plan so their voice can be heard in the Twitter-sphere.

LinkedIn:  LinkedIn for Good program to support the valuable work of nonprofit organizations. LinkedIn for Good will leverage our network's unique assets to make a difference, and will likely encourage members to use their skills to change the world.  This idea was founded back in May of 2007 and announced by Mario Sundar on LinkedIn's blogThey are working on the program, but be on the look out for when the program is LIVE again. 

SalesForce.com:  Salesforce.com is the enterprise cloud computing company that is helping companies connect to customers and employees like never before.  SalesForce Foundation are excited to engage with innovative people and organizations whose mission is to affect positive change in the communities in which we live, work and play.   They help nonprofits in a variety of ways, whether it is applying for a grant,  receive a discounted license on SalesForce or having their employees volunteer with your organization.    Learn more at http://www.salesforcefoundation.org/about/engage

Google+:   The Google+ project aims to make sharing on the web more like sharing in real life.  Nonprofits can now use Google+ to do good and connect with others.   Whether you use it to host an exclusive hangout to unite volunteers via a "Huddle," Google+ offers a variety of new ways you can engage and connect with individuals to your cause and mission driven work.   You can get more personal and connected to your followers than ever before.   Learn more about how Nonprofits can use Google+ and read Zoe Fox's article.

Groupon:  The crowdsourcing bargain website, has started a new project called the G-Team, to help people do something good while saving money.   G-Team integrates Groupon’s model and connects local causes and merchants to people who “want to do good, have fun, and make a real impact.” Groupon was born out of a group action and fundraising platform called The Point. By combining the strengths of The Point and Groupon, G-Team connects the causes on The Point with sponsor companies and the people on Groupon.   If you are an organization/nonprofit interested in participating in a G-Team campaign on Groupon, you can submit an application or suggest a campaign or access these sites at www.groupon.com/g-team and click on the bottom right hand corner.    Sign up and get your GROUP-ON!

Jumo:  is a new social network set that helps people find  high-quality non-profits and causes and nonprofit organizations that they care about.  This was started by Facebook Co-Founder, Chris Hughes.     Sign up and see what organizations are out there!   You never know who might tug at your heart!    

As I venture more and more into the world of social media, my addiction, appreciation and love for social media grows deeper and deeper with each passing week.   Seeing social media corporations like Twitter and LinkedIn taking their companies to the philanthropic direction is wonderful and about time!   Philanthropy has been needing more vehicles to connect, engage, fundraise and solicit not only funding but supporters, and now they can.     I have a feeling this is only the beginning of what is to come in the world of the worldwide web and fundraising.

What web companies surprised you the most about their connection to philanthropy and/or nonprofits??  Who do you think will be next in incorporating social good with their web business?   Have you ever used or checked out any of these corporations?  I would love to hear from you.

"One who dies rich, dies disgraced“ ~ Andrew Carnegie

"The measurement of accomplishment should be by how many lives you can save with a given amount of money.”  ~ Bill Gates

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